anantam is a curation of an aesthetic realm where affordability, understanding and elegance amalgamate to give birth to Rajesh and Namrata Gupta’s vision of one stop shop experience. anantam, having been born out of love, is an end-product of Rajesh’s entrepreneurial outlook and Namrata’s love for fashion. Recognizing a major gap in the market for quality stitched ethnic wear at affordable prices, Namrata wanted a destination that could fill this void.They believe in embracing the Indian diversity by showcasing various cultures and traditions through a collection of ensembles, accessories and footwear. The store exhibits Indian and trousseau wear from well-established brands as well as new upcoming talents from across the country. At anantam, new designers are nurtured and mentored to bloom in this competitive fashion industry.

They strive to curate the best possible merchandise for their customers based on the following core values: Affordability, Aesthetics & Personal Touch.

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